Building value.
Accelerating
growth.

Baruch holds a doctorate in Aerospace Engineering from the Technion–Israel Institute of Technology and an MBA from Northeastern University’s D’Amore-McKim School of Business, with an accounting concentration. At MIT spin-off Active Control eXperts, he progressed from Senior Engineer to Senior Program Manager and Director of Lithography Applications, developing both the technical and commercial sides of the business. Following its acquisition by Cymer, he continued in senior technical leadership in the semiconductor-equipment industry.

He subsequently founded IPTRADE Inc., building an engineering-services and technology business serving the semiconductor sector while remaining directly involved in development. His work has contributed to multiple patents in vibration control, sensing and piezoelectric systems. He brings decades of experience integrating intellectual property strategy with product development and commercialization.

Since moving to Atlantic Canada, Baruch’s work has included technology leadership, R&D management and major-project delivery. He helped lead recovery of the Summerside Sunbank solar and battery-storage project, overseeing an approximately $50 million budget and an organization of more than 100 people. As Chief Operating and Financial Officer of Rubber Ring Creative, he has helped build the business while overseeing its operating and financial functions.

His international experience includes extensive work in the United States and Japan, principally with Nikon and also with Honda R&D, Toshiba, Arakawa and Canon. Through Intelligent Dynamics Canada, he combines hands-on engineering and senior technology advice with practical applications of AI to engineering productivity and business operations.

At Headland, Baruch brings an engineer’s and business-builder’s perspective: assessing what can work, what makes commercial sense and how to organize the resources needed to turn technology into sustainable business value.

From 2016 to 2024, John served as Chief Operating Officer of Trecan Combustion Limited, a Nova Scotia manufacturer of specialized industrial equipment serving international markets. Working closely with the CEO and owner, he helped guide significant growth, expand operating capacity and strengthen management systems while addressing supply-chain challenges, market development and senior-management transitions.

His international experience includes senior assignments in 17 countries across five continents. Advising international financial institutions, including the World Bank, and national governments, he has helped plan, assess or conduct due diligence on initiatives with an aggregate value exceeding US$400 million. These assignments have involved technology commercialization, strategic alliances, environmental technologies, infrastructure and major projects.

Earlier roles included Vice President, International Development at the Ontario Centre for Environmental Technology Advancement, and Chair and President of the Environmental Services Association of Nova Scotia and the Maritimes. His strategy and public-policy work in Ottawa and Washington, D.C., also informs his understanding of government programs and how businesses can secure support for growth.

John mentors technology ventures through Creative Destruction Lab–Atlantic at Dalhousie University, serves on the board of the Scotia Festival of Music and contributes to the Halifax Chamber of Commerce Government Policy Committee.

He has guest lectured in international management at North American master’s programs and the Chinese Academy of Sciences.

At Headland, John brings an operator’s perspective: identifying what is constraining progress, connecting strategy with day-to-day execution and helping owners and management teams build the capacity for their next stage of growth.